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Certified B Corporation


Certified B Corporations, also known as B Corps, are for-profit companies that seek to “use the power of business to solve social and environmental problems.” These companies are certified by an external organization, called B Lab, to meet higher standards of social and environmental performance, accountability, and transparency.

In April 2015, the Idaho Legislature passed the Benefit Corporation Act which requires the corporation to have a purpose of public benefit, such as a positive impact on society or the environment. According to one Idaho law firm, Hawley Troxell, a benefit corporation’s directors and officers operate the corporation, which is still taxed as the company was prior to the designation, with the same authority as in a traditional corporation, but are under an additional duty to consider the company’s impact on society as a whole, the local community, and the environment.

B Lab’s website reports a growing community of more than 1,000 Certified B Corps from 33 countries and over 60 industries. Idaho currently has eight B Corps who are leveraging their business for good.


The Caprock Group

“Benefit-corporation legislation protects the opportunity for executives and board members to make very long-term decisions for the company that might have short-term negative consequences for the bottom line.” – Matthew Weatherley-White, co-founder and managing director of the Caprock Group, a Boise firm that meets the desire of some wealthy clients to invest in “mission-based” companies.


Consilio is a business coaching and training organization that believes success comes from one thing: a cohesive, engaged culture in which each individual works within their distinctive set of strengths to help drive the organization towards its overarching purpose.


ECO2LIBRIUM became a B Corp at the recommendation of a friend and colleague (also a member of the B Corp community), who presented a compelling argument as to why: “…to potentially gain a strategic advantage in the process of becoming a more appealing company that is in need of attracting investment capital, as a B Corp official certification suggests the completion of a very rigorous and objective assessment of the company itself.”

Flynner Homes

Flynner Homes mission is to improve the health and prosperity of all that we touch through sustainability-based design and construction. This makes Flynner Homes the leading expert in beautiful, comfortable, healthy, durable, energy-efficient custom homes. Flynner believes your home should be an environment of wellness and piece-of-mind, and that a home should not only better its client’s health and well-being, but simultaneously improve the health of the environment.

Happy Family

“B Corp Certification is an excellent tool for us to demonstrate to our customers that we have done a comprehensive and thoughtful assessment of the environmental and social impact of our business. From manufacturing and sourcing to logistics and packaging, consumers know they can feel good about all aspects of the Happy Family products they love.”


“We have worked with over 300 nonprofits to help improve their financial and organizational effectiveness and efficiency. Our B Corporation status further reinforces our commitment to partnering with nonprofits to make the world a better place by doing ‘good’ business.” – Jeff Russell, the CEO and founder of Jitasa

Oliver Russell

Oliver Russell intends to use technology, creativity, and its knowledge of purpose-driven consumers to produce positive social impact – helping corporations become responsive to customers who increasingly demand more meaning from their relationships with brands and products.

Treefort Music Fest

“This process, and its end result, filled our needs, both from a values based perspective and a business perspective,” said Treefort producer Lori Shandro Outen. “Further, because of the influential nature of the music industry, we felt that we had an opportunity to shine a light on the responsibility any business has to identify and represent its stakeholders, not just its shareholders.”


“Our goal is to destabilize a $100 billion bottled-water industry that is toxic to the environment, that is toxic to our health, that is price-gouging.” – Steve Herring, Director of Sustainable Growth at Vyykn, Inc


Learn more about Benefit Corporations here.